We indicate the best email marketing tools

Email marketing consists of sending emails for direct communication with users. This tool facilitates the achievement of marketing objectives, such as generating traffic to the web, retaining existing customers or promoting products and services, among many others. 

There are numerous email marketing tools that help design, automate and analyse these emails, helping to carry out an effective and personalized strategy for users. In this article, we tell you what are the best tools to carry out email marketing campaigns.

MailChimp

One of the best tools for email marketing strategy is MailChimp. This platform allows you to create fully customized email campaigns using a variety of templates, content blocks and custom designs. Another of the best functions it offers is email automation, making it easy to automatically send emails according to user actions, such as making a purchase or welcoming a community. 

Segmenting the audience in this type of strategy is very important to reach the right target audience, so Mailchimp allows you to segment according to very specific criteria, such as location, interests or user behaviour. With this platform, you can also analyse the metrics, measuring the success of the campaigns and optimizing them to obtain better results. 

This platform offers several payment plans, but also has a free option that allows you to manage up to 2,000 contacts and an audience included.

HubSpot

HubSpot is one of the most integrated marketing platforms on the market, offering a wide range of tools to help businesses create and execute effective marketing strategies. This tool allows you to create email marketing by offering many useful features and functionalities:

• Creating personalized emails
• Email Automation
• Audience targeting
• Analysis of campaign metrics
• Additional Marketing Tools

One of the advantages of this platform is the great visual editor that it has for the creation and design of emails, as well as offering an integrated CRM (Customer Relationship Management) solution that allows users to manage their relationship with customers and get a complete view of the customer. 

HubSpot offers paid plans and a free option. The free version includes basic functions to be able to send 2,000 emails per month, on the other hand, the paid plans offer additional features and allow a greater volume of contacts and users.

Sendinblue

Sendinblue is a digital marketing tool that offers a wide variety of features for creating and executing marketing campaigns. The platform specializes in email marketing, although it also offers solutions for SMS marketing, marketing automation, social media advertising, among many others. 

The great advantage of Sendinblue is its easy-to-use interface for newsletter design and the email tracking function, which allows users to analyse their behaviour after the race, allowing them to measure the actual impact of the campaign. 

This platform also offers a free plan that allows you to send up to 300 emails per day, with basic features such as customizable templates, email automation, and email tracking.

Mailjet

Mailjet is an email marketing and email automation platform that allows you to create, send and track campaigns. This tool stands out for its great ease of use and for the numerous examples of newsletters it offers to be able to use them effectively.

With the free plan offered by Mailjet, you can have access to unlimited contacts, an advanced email editor and a wide variety of statistics. It also has custom payment plans. 

The tools that we recommend from Nifty Export are Mailchimp and HubSpot for the great advantages they offer and the user interfaces they have, which are characterized by being very intuitive.  

At Nifty Export, we are experts in digital marketing. If you need to achieve strategic objectives for your company, such as user conversion or brand visibility, contact us, we have a great solid and experienced team to carry out marketing strategies.