- Good search engine positioning is essential to achieve success in any web business, both in B2B and B2C strategies.
- SEO work must be accompanied by a coherent strategy to maintain results and improve them over time.
- The basis of SEM is that search engines are good at providing relevant information and that users constantly use them to find the products, services and content they are interested in. Using keywords, they locate what they are looking for quickly and easily.
- The arrival of Chat GPT increases the possibility of highlighting your products not only in Google but also in Bing, helping you to diversify your strategy.
Key points
The first step to develop and implement a good SEO strategy is to carry out a complete audit of the company’s website with specialised tools. At Amvos Digital we have several of them to increase the results and current metrics of the company such as conversions, traffic, authority and quality of the website among many others.
Once an exhaustive SEO analysis of the company has been carried out, it is time to establish the objectives of the strategy in order to work on them. Several of the actions that must be taken into account to address the objectives are: keyword analysis to improve the positioning of the website, knowing the buyer persona and the type of users who access the website, selection of different methods to attract the audience and determine the time periods among others.
Carrying out the implementation of the previously defined SEO strategy entails having carried out all the actions previously. To achieve results, work must be done on the loading speed of the website, analysis of the competition, integrating SEO into the purchasing part, identifying the right keywords so that the user can find the website without any problem and developing the backlinks strategy.
The main metric reported to our clients on a monthly basis is the traffic sources obtained during the month, but also other relevant data such as: link profile, competitor information and link building work.
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